Hotel Management

We are a boutique hotel management company offering bespoke hospitality management services customized to your needs. We recognize the disruptive and dynamic hospitality milieu and strive to challenge the status quo. Sovereign has developed its own prototype designs to keep the project cost under check, as project viability is the crux. In the case of greenfield projects, we are right there from the conceptualization to the operations. For brownfield projects, our team would conduct a property audit to come up with the most economical solution to implement our required brand standard and reposition hotels to ensure that they get their fair market share.

Market Representation

Our team has a deep understanding of the given market with a wide network base enabling both reach and control for all segments. We extend our services for market representation for all types of hotels and resorts - corporate, boutique or leisure. We offer our offices as extensions to provide all the sales & marketing support to the hotels we represent, including brand audit and guidance. We ensure that correct positioning is achieved by our member hotels to drive in the desired revenue and ROI.

Sales and Marketing

When it comes to delivering this service, ensuring the achievement of the revenue budget of the hotel is our primary focus and we leverage our relationships in all segments of the market, and activate all our channel partners - both online (digital platform) and offline (sales teams) to achieve the fair share and increase the market share of our partner hotels. The dedicated resources ensure deep account coverage and connect on behalf of our partner hotels, increasing their brand visibility, and conversion.

Online and Offline Distribution

We understand that your hotel needs a distribution strategy that includes a diverse range of channels - both online and offline allowing the promotion of your hotel property to the greatest number of guests from around the world. Our online channels work with OTAs, your direct booking engine through your website, as well as social media platforms. Our offline approach includes strategic partnerships in key industry segments, field sales visits to key corporate and leisure agents, the opportunity to win new business partners, participation in roadshows and access to industry events, and PR representation with key editors and journalists of lifestyle, travel, business and travel trade publications to guarantee wide media exposure. All in all, we provide cost-effective solutions with a measurable ROI.

Digital Marketing

Digital marketing stands at the core of your hotel marketing strategy to distribute your hotel online. We specialize in digital dexterity, covering all your digital marketing, advertising, and technology needs. The digital services we offer include Hotel Website Design, SEO - Search Engine Optimization, SEM - Search Engine Marketing, Meta-Search Marketing, Retargeting & Remarketing, Reputation Management, SMM - Social Media Marketing, CRM - Customer Relationship Management, Global Distribution, Representation Services, Franchise Opportunities, and Branding & Positioning. We offer independent hotel companies innovative and creative online marketing strategies believing that more of your direct online sales leads to less OTA commissions.

Technical and Asset Management

From project management to operations management to refurbishment to maintenance management system enhancement, our technical management has got your property covered! Also, Sovereign helps you ensure that your assets remain successful and competitive for the long term. In a dual role, the asset management team not only ensures physical and financial health for existing properties but also researches and uncovers potential future development opportunities.

Revenue Management

Attracting the right guests at the right time at your property to create competitive hotel pricing and increase your hotel revenue. We recognise that hotel pricing is fluid, which can change one moment to the next. Our strategy is to embrace this dynamism thereby offering you an edge in the market. We monitor competitor rates, keep a look out for market alerts, and offer you real time revenue metrics. With our effective revenue management strategy in place, we are able to drive bookings during the slow season while capitalising on high demand during the busy season.

Strategic Hotel Advisory

We undertake the complete audit of the small, independent chain and standalone hotels to empower them and make them market ready to compete, without compromising their individuality. Our practice offers a variety of services that enhance each stage of a Hotel’s financial advisory life-cycle. Our solutions are aimed at guiding clients to achieve optimal economic returns. Through our extensive industry data, network and experience, we maintain a thorough repository of market intelligence for the hospitality industry. Our team of experienced industry professionals is thus equipped to offer economically sound counsel and direction that is aligned with the vision of our clients. Our reports and research articles, accepted by hotel companies, developers & financial institutions globally, remain a testament to our expertise and credibility.

Training – operations, leadership and sales

At Sovereign, we believe in providing superior Learning and Development solutions for Talent Development and Performance Enhancement. We strive to enhance your talent offering a variety of programmes including but not limited to - Customer Service Programs, Communication Skills, Soft &Behavioral Skills, Recruitment & Selection, SOP Analysis Support (Brand expectation specific), Presentation Skills, Negotiation Skills, Front Office and F&B Selling Skills, and Leadership Development Programs.